Ritu Singh elevates Jammu’s culture to national prominence

Excelsior Correspondent

NEW DELHI, July 26: In a significant move to put Jammu on the national cultural map, Ritu Singh, founder and chairperson of The Runway Diaries, collaborated with Royal Fables as the crafts partner for the prestigious Wedding Edit event held at the Andaz Hotel, Aerocity, New Delhi.
Partnering with Anshu Khanna and Charu Singh, the event marked a historic moment for Jammu’s cultural representation.
Alongside her core team members, Ankita Bansal and Vanita Thakur, Ritu Singh brought Jammu to the forefront of the national scene. The team, along with 11 specially selected entrepreneurs, showcased an impressive array of the region’s traditional culture.
Union Minister of Skill Development and Entrepreneurship, Jayant Chaudhry, inaugurated the event, which attracted a prestigious gathering of media houses, buyers, dignitaries, and members of royal families from across India and the world.
Featuring 11 renowned designers from Jammu, including Simi Gulati, Pooja Khurana, Neetu Bali, Sumeet Reen, Monika Bhatia, Chandrika Salathia, Shivani Gupta, Deepali Handa, Esha Modi and Pragya Aggarwal, the event highlighted the rich Dogra culture through their exquisite creations. Reformary Toys by Adishree and Akshat also captivated the audience with their unique offerings.
Speaking on the occasion, Ritu Singh presented her vision to the Union Minister and also gifted him a Radha Krishna Basohli Art painting by National Awardee Sohan Billoria. She also curated a gallery showcasing her personal vintage collection of Dogri costumes and photographs of the royal family, along with the history of the region.
She emphasized outreach efforts for artisans, the importance of availing PM schemes, and the significant role of royal families’ patronage and contribution to the country.
On the second day of the exhibition, Dr Karan Singh graced the event with his presence. He spoke eloquently about the rich cultural heritage of his region.
Other eminent personalities and celebrities who attended as personal guests of Ritu Singh, included Vicram Sharma, Rashmi Singh, Devi Cherian, Varun Bahl, Rina Dhaka, Jyotika Jhalani, and Sumi Kumat.
Ritu Singh expressed her gratitude to Anshu Khanna and Charu Singh of Royal Fables by felicitating them with Basohli art, Phirens and Odhani by Simi Gulati.

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