Excelsior Correspondent
JAMMU, Nov 21: The much-anticipated Basmati Fest 2024, organized by the Jammu and Kashmir Trade Promotion Organization (JKTPO) in collaboration with Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST) Jammu, was held today at SKUAST Jammu Campus.
The event celebrated Jammu’s globally renowned Basmati rice, highlighting its unique qualities and fostering discussions on enhancing its market potential and cultivation practices.
The event was graced by distinguished dignitaries with Commissioner Secretary Industries & Commerce, Vikramjit Singh, as the Chief Guest and Vice Chancellor of SKUAST Jammu Dr. B.N. Tripathi as the guest of honour.
Prominent attendees included Khalid Jahangir, Managing Director JTTPO, Rajinder Kumar Sharma Director JKEDI, Rahul Sahai Chairman of PHD of Chamber of Commerce & Industry, Prof. J.P. Sharma, former Director Research of SKUAST and Ruchika Gupta, Chairperson of FICCI FLO JKL.
In his inaugural address, the Commissioner Secretary emphasised the importance of organic certification for Basmati rice to make it globally competitive. He highlighted the Industries & Commerce Department’s efforts under the One District One Product (ODOP) initiative and proposed creating an annual calendar for such events to promote J&K’s flagship products.
Vice Chancellor, SKUAST Jammu in his address, acknowledged the historical and economic significance of Basmati rice in the region. He stressed the need for adopting modern farming techniques and enhancing export strategies to empower local farmers economically. He appreciated the Government’s initiatives in promoting Basmati rice and highlighted SKUAST’s commitment to supporting these efforts.
In his welcome address, Managing Director, JKTPO, highlighted the role of such events in strengthening the region’s economy by creating direct market linkages and enhancing export opportunities for local producers.
The event concluded with vote of thanks by Rajinder Kumar Sharma (JKEDI, Jammu).
The Basmati Fest 2024 brought together farmers, exporters, buyers and industry experts to promote and strengthen the region’s agricultural and economic prospects. The event showcased the heritage, aroma and exceptional quality of Jammu’s Basmati rice.
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