Excelsior Correspondent
JAMMU, Jan 11: Under able guidance of Yasha Mudgal, Commissioner Secretary to the Government, Tourism Department, the Directorate of Tourism, Jammu, organized grand Lohri celebrations at the historic Raghunath Bazaar and Kala Kendra, highlighting the region’s rich cultural heritage and traditions.
The events, held in collaboration with the District Administration Jammu and the Raghunath Bazaar Businessmen Association, witnessed enthusiastic participation from locals and visitors alike.
The festivities at Raghunath Bazaar began with the ceremonial lighting of the traditional lamp by MLA Jammu East, Yudhvir Sethi, accompanied by Director Tourism Jammu, Vikas Gupta, and Joint Director Tourism Jammu, Sunaina Sharma Mehta.
Addressing the gathering, MLA highlighted the significance of Lohri as a festival of unity, gratitude, and cultural pride. He remarked, Lohri embodies the spirit of togetherness and the cultural legacy of our region. Events like these preserve our traditions while elevating Jammu as a hub of cultural tourism.
Director Tourism Jammu, Vikas Gupta, emphasized the importance of cultural festivals in promoting tourism. He stated, Lohri reflects the inclusive and diverse spirit of Jammu’s culture. Such initiatives leave lasting impressions on visitors and foster pride in our traditions. The Toursim Department is committed to position Jammu as a premier destination for cultural tourism.
Joint Director Tourism Jammu, Sunaina Sharma Mehta, highlighted that the Saptak Group, comprising talented local artists, was provided a platform to showcase their exceptional cultural intellect and skill. Their soulful Dogri songs enriched with traditional instruments and cultural knowledge, added a distinct cultural touch to the celebrations, resonating deeply with the audience and elevating the festive atmosphere.
Also present on the occasion were Vivek Shekhar, S.P. North; Savita Chouhan, Dy. Director Tourism (Publicity); Sugandhi Banotra, ADT Jammu; Devender Bandral, D.S.P. City; Ashok Sharma, Secretary Dharmarth Trust, Arun Gupta, President, Chamber of Commerce; Rajesh Gupta, Treasurer, Chamber of Commerce; Rajesh Gupta, Secretary, Chamber of Commerce; Amit Gupta, Sr. VP, Chamber of Commerce; Rajeev Gupta, Jr. VP, Chamber of Commerce; Rajesh Gupta, President, Tourism Federation Jammu; Raman Suri, Social Activist; and members of the Raghunath Bazaar Association, including Sanjay Gupta, President; Amit Goel, General Secretary; Sanjay Sethi, Sr. Vice President; Nitin Gupta, Secretary; Mohit Gupta, Joint Secretary; and Ankush Sethi, Treasurer.
Apart from this, the Lohri celebrations also took place at Kala Kendra, Jammu, featuring captivating cultural performances. Attendees had the opportunity to indulge in authentic Dogri cuisine, offering a true taste of the region’s rich heritage.
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