Excelsior Correspondent
JAMMU, Feb 7: Barista, one of India’s leading coffee chains, has expanded its footprint in Jammu with the grand opening of its newest cafe in Sidhra, opposite KIA Service Centre on the National Highway in Jammu.
The Cafe operated under the marketing franchise M/S Ever Well Marketing Private Limited, marks Barista’s sixth outlet in the city, reinforcing its growing presence in the region.
The inauguration ceremony was graced by Rajive Khorana, AVP – Business Development & Franchise, Barista, who attended as the chief guest and officially launched the Cafe. The event witnessed an enthusiastic turnout of coffee lovers and locals, eager to experience Barista’s signature blends and premium offerings.
Speaking on the occasion, Rajive Khorana emphasized that coffee has already gained immense popularity among Jammuites, and the brand sees tremendous potential in this evolving market. “Situated on the highway and upcoming expressway, this outlet is strategically positioned to cater to travelers, commuters, and coffee enthusiasts, making it a prime location for coffee culture to thrive,” he added.
“With the acceptance of coffee culture in Jammu and increasing demand, Barista is excited to expand its presence. The Sidhra outlet is a significant addition, giving the rapid development in the area and its strategic location along key transit routes,” he said.
The new Cafe offers an inviting ambiance, a diverse menu featuring handcrafted coffees, beverages, and gourmet snacks, ensuring a delightful experience for customers. As Barista continues to expand, it aims to provide premium coffee experiences while fostering a vibrant café culture in Jammu. For coffee enthusiasts and travelers alike, Barista Sidhra is set to become a go-to destination, delivering warmth, comfort and the finest brews.
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