Excelsior Correspondent
JAMMU, Mar 13: To boost and link the farmers produce through structured FPO’s to help in marketing and branding, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) signed an MoA with FPO for branding the Basmati 370.
SKUAST through its Krishi Branding Centre (KBC) of Agri-Business Incubation (ABI) has launched its first pilot activity for adding a new chapter in the UT of J&K
The MoA was and signed between Prof B N Tripathi , vice chancellor of SKUAST and Balkar Singh, President Basmati FPO and Board of Directors from the participating FPO.
The agreement underscores SKUAST-Jammu’s commitment to promoting value addition in agriculture and creating strong market linkages for farm products from the region.
Speaking on the occasion, Prof Tripathi highlighted the importance of branding in modern agriculture stating, effective branding and marketing are essential to make agricultural products more competitive and appealing to consumers.
This initiative will empower farmers and FPOs by helping them establish a strong presence in the market, ensuring better returns and recognition for their produce.
Earlier, Prof Jyoti Kachroo, CEO of ABI, SKUAST-Jammu welcomed all the guests and said that under the agreement, Basmati FPOs will provide quality farm produce for branding and marketing while actively participating in the decision-making process related to packaging and promotional strategies.
This collaboration will be the first step and hopefully well-made it sure in value addition of farm produce falling under the domain of the FPO, will provide greater market visibility and better price realization for farmers of Basmati.
Among others who attended the event included Dr Amrish Vaid, Director Extension, Madan Lal, Comptroller, Dr Mahital Jamwal, ADR, Dr Punit Choudhary, Head, KVK, Dr Pawan Sharma, Head, AEABM, Dr Anil Bhat, Dr Ankit Magotra, Sham Gorkha and Abhijot, CEO FPO.
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