Excelsior Correspondent
JAMMU, Mar 6: Maharaja Whiteline, a prominent brand under the French MNC Groupe SEB, has launched a new range of air coolers in Jammu. The launch event was held at a hotel and witnessed the presence of key officials and distributors, including the city’s distributor, West House Inc, owned by Saksham Mahajan.
The event was graced by the North India Regional Manager of Maharaja Whiteline, Navneet Bhatnagar, alongside Manav Mahajan, the Greater Punjab Branch Manager, Satish Wazir, Senior Sales Manager for J&K, and Vishal Kumar, the Marketing Development Manager for North and East regions. The team highlighted the advanced features and affordability of the new air coolers, aiming to provide a budget-friendly solution for the approaching summer heat.
One of the key announcements at the event was the introduction of a 0% finance facility in collaboration with Bajaj Finance, making it easier for customers to purchase these air coolers without any financial burden. This initiative is expected to bring significant relief to the residents of Jammu, who often face intense summer temperatures.
Speaking at the event, Navneet Bhatnagar emphasized the company’s commitment to delivering quality products at affordable prices, enhancing comfort for consumers across the region. The newly launched air coolers are designed to offer efficient cooling with energy-saving capabilities, catering to the needs of both urban and rural customers.
The launch witnessed enthusiastic participation from the regional sales team and distributors, reflecting Maharaja Whiteline’s expanding footprint in North India. The company’s move to offer a 0% finance option is seen as a strategic effort to boost sales and provide relief to consumers amid rising temperatures.
The post Maharaja Whiteline launches new range of air coolers in Jammu with 0% finance facility appeared first on Daily Excelsior.