Excelsior Correspondent
SRINAGAR, Sept 29: J&K Rural Livelihood Mission (JKRLM) is all set to host the ‘Saras Mela’ in Kashmir from October 4 to 14, 2025 at Sher-i-Kashmir Park Srinagar.
Saras Kashmir is a celebration of India’s colours and flavours, showcasing the rich art, culture and creativity of rural women from across the country.
With over 50 bustling stalls, the Mela will offer a fusion of products from different regions of India, providing visitors with a true representation of the country’s artistry and craftsmanship. Each stall will showcase flavours and traditions brought to life by over 150 rural women entrepreneurs, nurtured through NRLM, who are now presenting their success and products in Kashmir.
Speaking about the Saras Mela, Mission Director JKRLM, Dr. Shubhra Sharma, stated, Saras Mela is not just a fair, it is a pan-India celebration of India’s diversity talent, enterprise and community spirit.
“Participation of rural women artisans and artists from across the country makes this a unique platform to showcase talent and culture where every stall tells a story and every product embodies the spirit of empowerment,” she maintained adding: “Visitors at Saras Fair can explore a wide range of products highlighting India’s rural diversity artistic creations and the unique cultural identities of each State including handlooms, handicrafts, jewellery, textiles, home decor and delectable delicacies.”
Sharma further said that this national-level event will provide a platform to the participants to sell and promote their self-made products and create marketing linkages with various selling platforms.
She appealed to the locals to visit Saras Kashmir.
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