Excelsior Correspondent
JAMMU, Dec 3: The Department of Marketing and Supply Chain Management (MSCM), Central University of Jammu, today inaugurated a ten-day Research Methodology Course, sponsored by the Indian Council of Social Science Research (ICSSR).
The inaugural session was graced by the Vice Chancellor CUJ, Prof Sanjeev Jain, who highlighted the critical importance of research and technology in shaping the contemporary world. He underscored the need for scholars to stay aligned with the rapid technological transformations that are redefining global knowledge systems.
The keynote address was delivered by Prof Anil Gupta, Director, School of Hospitality and Tourism Management, University of Jammu. He highlighted the essential role of interdisciplinary research in today’s rapidly changing business environment.
Prof Vinay Chouhan, Director, The Business School, JU, also addressed the gathering. He stressed the importance of aligning research pursuits with the Sustainable Development Goals (SDGs).
Prof Neelika Arora, Dean, School of Business Studies, CUJ, shared insights about the School’s vision. She highlighted various academic and professional initiatives undertaken to equip students with future-ready skills and to foster a vibrant culture of research and innovation.
The session was graced by Prof Vandhana Sharma, Dean, School of Languages & Literature, Prof Jaya Bhasin, Head, Department of HRM & OB and other faculty members of the School. Prof Vinay Chouhan acted as resource person for the first Session of the day and the post lunch sessions were taken by Dr Bhagat Singh, Associate Professor, ICFAI Business School, Gurgaon.
Dr Vinay Kumar, Head, Department of Marketing and Supply Chain Management, outlined the objectives of the course and emphasized its relevance for emerging researchers across disciplines. The event was coordinated by Dr Arun Yadav, Course Co-Director of the Workshop. Dr Shahid Mushtaq, Assistant Professor, Department of MSCM, coordinated the pre and post lunch sessions of the workshop. The formal vote of thanks was delivered by Dr Naresh Sharma, Assistant Professor, Department of MSCM. Proceedings of the programme were conducted by Dr Anju Thapa, Assistant Professor, Department of MSCM.
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