Excelsior Correspondent
UDHAMPUR, Jan 2: Marking the iconic SUV’s grand comeback in a modern, powerful and premium avatar, Fairdeal Motors proudly unveiled the all-new Tata Sierra in a function held here today.
The unveiling reflects Fairdeal’s legacy of customer trust and their 25 years of association with Tata Motors’.
The event was graced by MLA Udhampur (West) Pawan Gupta along with Fairdeal Motors’s Team.
Speaking during the function, Chander Singh Katoch, General Manager at Fairdeal Motors said, “Bringing back the legendary Sierra is an emotional moment for every Indian who admired this icon. Launching the new Sierra during our 25-year celebration with Tata Motors makes this occasion truly special for the entire Fairdeal family.”
“We invite the people of Udhampur to visit Fairdeal Motors showroom at Omara Morh and experience the rebirth of an icon, now more powerful, more premium and more future-ready than ever,” he added.
The New Sierra arrives with Tata’s latest-generation all new 4 cylinder powertrains designed for performance, refinement and versatility.
Transmission options include a 6-speed Manual, 6-speed Advanced Automatic and a sporty, quick- shifting 7 speed DCT, offering customers a wide range of choices tailored to their driving style.
Engineered for Indian roads, the Sierra ensures exceptional ride comfort, stability and safety across city, highway and mountainous terrains.
The new SUV’s design pays homage to the legendary original, featuring the iconic wraparound glasshouse, muscular stance, clean surfacing, now re-imagined with modern Night Saber LED DRLs, Night Saber Bi LED Booster Head Lamps, connected tail lamps and premium 19 inch Aero Insert alloy wheels.
Built with Tata’s uncompromising safety standards, the Sierra’s new ARGOS platform is engineered to deliver top-tier crash protection, which is first time ever tested with head on car to car crash test and setting the safety’s new measures to entire global industry, making it one of the safest SUVs in its segment.
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