Excelsior Correspondent
JAMMU, Feb 26: Ahead of the Holi festival, V-Mart today launched its Holi Collection, turning up the heat on everyday style.
Staying true to its accessible fashion philosophy, V-Mart keeps style within reach for every Indian household with fashion starting at just Rs 99.
With expressive colors, versatile silhouettes, playful patterns and prices that truly hit different, the Holi collection proves it all: Fashion hai Fit, Price Superhit.
Crafted for Gen Z energy, modern families and style-savvy kids, the collection blends global runway-inspired aesthetics with breathable, summer-first comfort.
From everyday slay to festive-ready moments, the collection transitions effortlessly across occasions.
The women’s line also shines with an ethnic-inspired edit, featuring salwar suit set, festive-ready dresses, flowy palazzos and Indo-western fusion pieces perfect for family gatherings, festive celebrations, or casual chic looks.
The men’s collection focuses on smart-casual shirts, relaxed denims, utility trousers, chinos and summer-ready bottoms, while the kids’ range brings playful prints, vibrant colors and fun, comfy silhouettes that make little ones summer-ready for school, outings, or festive occasions.
Bottom wear takes center stage this season, with relaxed and wide-leg denims, cargo pants, utility trousers, flowy palazzos, Korean pants, four way stretch pants, joggers and easy-breezy shorts designed for comfort, movement and effortless style.
Complementing these are over 25,000+ tops, tees, shirts, dresses and festive-ready silhouettes, enabling shoppers to mix, match and create scroll-stopping looks for vacations, brunches, office days, family functions and celebrations.
Adding more excitement to the festivities, shoppers can avail special Holi offers, shop for Rs 1,199 and get a Cello insulated water jug (5 litre) worth Rs 699 or an iron worth Rs 999 for just Rs 149.
Shop for Rs 3,999 and get a pressure cooker worth RS 1,500 for only Rs 149.
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