Excelsior Correspondent
KATRA, Mar 29: PHD Chamber of Commerce and Industry (PHDCCI), with the support of the office of the Development Commissioner (MSME), Ministry of MSME, Government of India, organized an awareness programme on Intellectual Property Rights at Katra here today.
The programe was inaugurated by the chief guest for the event Kumar Abhishek, Deputy Commissioner Reasi and attended by Vinujee Koul, from Ministry of MSME as guest of honour.
The program brought together senior officials from the Ministry of MSME, Department of Industries, representatives from Academia including MSMEs, Startups, innovators and prospective entrepreneurs.
Deputy Commissioner Reasi in his inaugural address highlighted the importance of Intellectual Property Rights (IPR). He emphasized that events like this are crucial for enterprises to understand the value of protecting their innovations and products.
Citing the recent example of Kolhapuri chappals, he illustrated the growing significance of IPR in safeguarding traditional and local products. He also stressed the need for continuous handholding and support of Farmers’ Producer Organizations (FPOs) to help them grow and compete effectively, and urged stakeholders to work collaboratively towards this goal.
In his welcome address Rakesh Wazir, Chairman, PHDCCI Jammu Region Chapter, emphasizing the critical role of branding, innovation, and intellectual property protection in enhancing the competitiveness of businesses in Jammu & Kashmir. He highlighted PHDCCI’s commitment to supporting entrepreneurs and fostering an ecosystem where businesses can thrive through effective IPR strategies.
Assistant Director, MSME-DFO Jammu, highlighted various schemes of the Ministry of MSME, including the ZED (Zero Defect Zero Effect) Certification Scheme, PMEGP (Prime Minister’s Employment Generation Programme), and innovation-related schemes. He elaborated on how these initiatives support entrepreneurs and promote sustainable industrial growth.
HP Kumar, former CMD NSIC & Adviser PHDCCI emphasized that this is the age of entrepreneurship” and urged the MSMES of Katra to actively engage in business ventures. With government sector avenues shrinking, it is imperative for our youth to adopt and learn business skills. He advised the audience to avail the full benefits of various schemes.
Shyam Lal Kesar, Chairman of the Hotel & Restaurant Association Katra, & Virender Kesar, Head of PHDCCI Katra, were among the distinguished dignitaries who attended the event. They shared their expert insights, highlighting the importance of Intellectual Property Rights (IPR) and its significant financial value addition.
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