Excelsior Correspondent
JAMMU, Oct 13: The Jammu and Kashmir Trade Promotion Organization (JKTPO) marked a significant presence at the 28th edition of the CII Chandigarh Fair-2025, held from October 10 to 13 at Parade Ground, Sector 17, Chandigarh.
The Fair was inaugurated by Sanjeev Arora, Minister of Industries & Commerce, Investment Promotion, NRI Affairs & Power, Government of Punjab. The event served as a vibrant platform to highlight Jammu & Kashmir’s cultural legacy and exquisite craftsmanship, leaving an indelible mark on visitors.
Under the visionary guidance of the Chief Minister and Deputy Chief Minister of Jammu & Kashmir, and with the active support of the Commissioner Secretary, Industries & Commerce Department, JKTPO facilitated and sponsored the participation of 25 exhibitors from the Union Territory. The showcased products included luxurious Pashmina shawls and stoles, renowned for their softness and warmth, exquisite handwoven carpets, symbolizing the region’s timeless weaving traditions, world-famous Kashmiri saffron, celebrated for its unparalleled quality and aroma, renowned agricultural delights such as Rajmash, Honey, and spices, horticultural treasures including apples, walnuts, and almonds and intricately hand-embroidered garments reflecting authentic Kashmiri artistry.
The J&K Pavilion, designed to emphasize the authenticity, purity, and natural advantage of the Union Territory’s offerings, became a major attraction at the fair. The pavilion drew significant footfall, with visitors from diverse backgrounds eager to explore the vibrant array of handcrafted products and traditional specialities showcased by JKTPO.
The Minister also visited the J&K pavilion, commending the rich diversity of products and the spirit of innovation on display-testament to the region’s vibrant entrepreneurial ecosystem.
Visitors to the JKTPO stall had the opportunity to not only witness these exquisite products but also to engage with the artisans themselves. The stories behind each creation and the dedication of the craftspeople were shared with enthusiasm, creating a unique and immersive experience for attendees. The fair provided a platform to bridge cultures and connect local artisans with a broader audience, contributing to the economic growth and empowerment of the region’s skilled workforce.
JKTPO’s participation in the CII Chandigarh Fair- 2025 was a resounding success, reaffirming its commitment to promoting, preserving, and globalizing Jammu & Kashmir’s heritage and craftsmanship.
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