The cascading effect of the April 2025 Pahalgam terror attack has shaken the fragile tourism ecosystem of Jammu & Kashmir, extending its shadow even to relatively peaceful destinations like Sanasar. For small traders and hoteliers in this serene hill station, the sudden disappearance of tourists has meant economic paralysis. Sanasar, nestled amid pine-clad hills and known for its tranquil beauty, has long relied on weekend visitors from Jammu and pilgrims making their way to Shri Mata Vaishno Devi. This year, however, the twin blows of the Yatra’s prolonged suspension due to landslides and the recurrent highway closures from Udhampur onwards have compounded the crisis. Unlike Kashmir’s established tourist circuits, Sanasar’s economy revolves around modest seasonal trade – eateries, small shops, pony rides, and homestays. A disruption of even a few weeks can cripple livelihoods. The aftermath of the Pahalgam incident, coupled with adverse weather, has left the once-bustling local market deserted. Small entrepreneurs now struggle even to meet operational expenses. This decline points to the need for proactive Government intervention to restore confidence among visitors and revive economic activity in the region.
The Tourism Department must not allow this lull to become a long-term setback. Sanasar deserves a dedicated revival plan that includes promotional events, weekend festivals, and adventure sports activities to attract families and young travellers. A well-crafted publicity campaign highlighting Sanasar’s safety, scenic charm, and accessibility can rebuild its image. Moreover, the long-neglected Patnitop-Sanasar road, a lifeline for local tourism, demands immediate upgrading. Without reliable connectivity, all efforts at promotion will remain superficial. With the onset of winter, Sanasar has the potential to emerge as a snow-lovers’ retreat – a less-crowded and affordable destination. Introducing snow carnivals and cultural weekends could bring the hill station back onto the tourist map. The Patnitop Development Authority and the J&K Tourism Department must act in tandem, ensuring that the yearly activity calendar includes Sanasar prominently.
Tourism thrives on momentum, and once lost, it takes sustained effort to regain. Sanasar’s traders have shown resilience; now it is the turn of the administration to reciprocate with vision and initiative. Re-establishing tourist footfall here will reaffirm faith in Jammu’s tourism potential-a much-needed step toward balanced regional development.
The post Reignite the Charm of Sanasar appeared first on Daily Excelsior.