Excelsior Correspondent
JAMMU, Oct 30: Strengthening its recently launched ‘Moments That Matter’ campaign, Interio by Godrej, a leading furniture and interior solutions brand from the Godrej Enterprises Group, collaborated with renowned storyteller Priya Malik to unveil its new 22,000 sq. ft. experiential flagship store in Vikhroli, Mumbai.
At the launch event, Malik captivated audiences with her moving spoken-word performance “Ghar, Ghar Jaisa Hota Hai,” exploring how homes become emotional sanctuaries that hold life’s most cherished memories – from the quiet of morning coffee on the balcony to laughter-filled dinners with loved ones.
Speaking about the collaboration, Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said, “Our campaign shifts the narrative from furniture as mere utility to pieces that nurture genuine connections. Priya’s evocative narration deepens this essence, reflecting Interio’s evolution into a destination that helps people create spaces where life’s most meaningful moments unfold.”
Conceptualized by Contract Advertising, the ‘Moments That Matter’ campaign aims to inspire audiences to reflect on their own everyday moments through digital storytelling and influencer collaborations.
The flagship Vikhroli store offers customers immersive experiences, including the Mangrove Kitchen – an in-store café celebrating Vikhroli’s biodiversity – and The Archive Gallery, which traces Godrej’s century-long design legacy from its iconic steel almirah to contemporary innovations. The store also features curated look books designed around the moods and moments that define modern homes.
To promote Indian craftsmanship, Interio has partnered with leading design brands such as Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi, and Svabhu Kohli, showcasing a modern Indian aesthetic. The launch event also featured a fireside chat with fashion designer David Abraham on the Bauhaus movement’s influence on Indian design, alongside an immersive digital showcase by Aaron Myles.
Interio by Godrej recently announced plans to expand its retail presence with 500 new stores by FY29, spanning flagship formats and smaller Interio Studios. The brand’s refreshed identity, unveiled last month, features a vibrant coral logo symbolizing creativity, warmth, and the evolving spirit of modern India.
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