Excelsior Correspondent
JAMMU, Feb 6: Venura unveiled its much-awaited initiative ‘Soothe Me’, a wellness-focused offering designed especially for women across different life stages. The launch marks a significant step toward bringing comfort, care and luxury together in women’s personal wellness.
The brand was founded by Sarika Chopra, whose vision is to create personalised, caring and premium products that truly understand women’s evolving needs. With Soothe Me, Venura aims to support women with products that promote ease, confidence and well-being.
The grand launch was inaugurated by BJP J&K Vice President Rekha Mahajan along with Dr Vikesh Kaur.
Rekha Mahajan appreciated the initiative for addressing an often-overlooked aspect of women’s lives with sensitivity and dignity. She emphasized that empowering women begins with acknowledging their health needs and providing accessible, natural and supportive solutions.
Mahajan highlighted that such innovations align with the broader vision of promoting women-led wellness initiatives and fostering self-reliance through indigenous knowledge systems. She noted that integrating traditional practices with contemporary lifestyles not only preserves cultural heritage but also offers sustainable and effective health solutions
The event was further elevated by the presence of many prominent business women of Jammu, making it a powerful gathering of women leaders, entrepreneurs and change makers. Founder Sarika Chopra said that “Soothe Me is more than a product line – it is a promise to make women feel understood, supported and cared for in every phase of life.”
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