Excelsior Correspondent
JAMMU, Feb 10: Astro India Automobile, the authorized dealer of Mahindra & Mahindra, launched the new Thar ROXX STAR EDN, an exclusive and aesthetically enhanced addition, here today.
The unveiling ceremony was graced by the presence of dignitaries from Mahindra, Sanmukh Khaira, Zonal Manager- Sales, along with Rahul Vaidya, Regional Manager and Rahul Kalal, Area Sales Manager, Ankush Sharma, Channel Manager.
The event was held amidst an enthusiastic gathering of valued patrons and customers and in the distinguished presence of Chairman Mohinder Gupta, Managing Director Vikram Mahajan, Director Satyam Gupta and Dr C D Gupta.
Crafted for customers seeking an exclusive and premium touch, the Thar ROXX STAR EDN seamlessly blends Thar’s legendary capability with bespoke design enhancements across both the exterior and the cabin.
The Thar ROXX STAR EDN continues to offer Mahindra’s proven powertrain options-G20 TGDimStallion and D22 mHawk engines.
The G20 TGDi delivers a maximum power of 130 kW at 5000 r/min with 380 Nm torque, while the D22 mHawk produces 128.6 kW at 3500 r/min with 400 Nm torque.
All variants are equipped with a rear-wheel-drive system, ensuring versatility across varied driving conditions.
Since its debut in 2024, the Thar ROXX has captured the imagination of customers across India with its compelling blend of advanced capability and modern refinement.
It has quickly established itself as a lifestyle icon on Indian roads, redefining SUV benchmarks.
The Thar ROXX has been widely acclaimed, winning 36 awards, including 15 ‘Car of the Year’ titles and the prestigious Indian Car of the Year (ICOTY) 2025, reinforcing its dominance in the Indian automotive market.
To enhance customer reach and accessibility, Astro India Automobiles operates showrooms at Toph Sherkhanian, Narwal, Udhampur, Kathua and Rajouri.
The dealership also serves customers in far-flung and rural areas through outlets at Akhnoor, RS Pura, Phinter, Doda and Sunderbani.
Continuous training programs, modern equipment and the latest machinery ensure flawless operations, superior performance and consistently high standards of sales and service.
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