Dear Editor, How many of you waking up only to grab your phone and switch on Facebook to check its news feed to see what you’re missing while you’re sleeping? The advancement of technology has allowed us to constantly connect with the rest of the world and stay updated with the current trends, news, and other parts of our social life. Now, let’s put the same idea to your digital and marketing knowledge. Digital literacy is the ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies. Like it or not, the reality today is that digital market and social media ecosystem would only become more crowded and more competitive. Every marketer knows that digital world is a constant and fast-paced changing environment. As such digital marketing is never going to be a set-it and forget-it solution. What you knew working today might not be relevant tomorrow. That’s why digital marketing needs constant attention and regular maintenance, including fresh knowledge. As businesses are getting digitized at a faster rate, up skilling employees regularly is important to avoid a gap between the skills and the needs of the companies. 54 per cent of companies acknowledged that the digital talent gap is hampering their digital transformation programs and that their organization has lost competitive advantage because of a shortage of digital talent. Up-skilling employees who already fit with your brand and culture allows them to keep up with industry advancements while putting their skills back into your company. An up skilled workforce is up-to-date on the latest technology and industry trends, which will improve the overall productivity and reinforce your company’s position as industry leader. Give your employees another reason to stay by investing in up skilling their skills to increase employee allegiance and to strengthen team bonding. With the development of mobile technology nowadays, you can give your employees the choice of learning on any mobile devices at any time as per their convenience. As such, your employees have access to seamless training content while also having the option to seek performance support at specific time when needed. Learning new skills shouldn’t be boring. Companies can spice up the process using creative games and rewards. Gamification has long noted as an effective tool to motivate learners in a healthy and competitive way. It’s also good to encourage your employees to put their newly acquired skills into practice and to acknowledge their achievements. Vijay Garg
