The tourism spots in Jammu continue to reel under sheer discrimination, prejudice of the Tourism Department whereas the same department in Kashmir is showing top level of pro-activeness by organizing tourism related events that too under the harshest climatic conditions. Though winter months are the best season to lure tourists to Jammu region because of pleasant weather conditions but surprisingly the main stakeholder of tourism viz Department of Tourism is in deep slumber with nothing to offer to tourists in Jammu while its Kashmir counterpart is executing things with extreme keenness and full enthusiasm. In the same context, Tourism Department in Kashmir held a colourful Shikara Rally in world famous Dal lake to celebrate 75th year of independence under Azadi Ka Amrit Mahotsav and woo tourists to the Valley, the famous lakes in Jammu region including Mansar and Surinsar are lurching for even the basic facilities with handful of tourists visiting these spots despite the places having gifted with nature’s unbounded bounties. What is painful is that the concerned department has nothing in offing while in Kashmir despite crucial condition with regard to COVID-19 pandemic the Department of Tourism is on forefront to showcase its potential to host tourists even during the harsh winters of the region popularly known as Chillai-Kalan. It is pertinent to mention that Chillai-Kalan or Chillia-Kalan is the local name given to 40-day period of harsh winter in Kashmir. It is the coldest part of winter, starting from December 21 to January 29 every year. Chillai-Kalan is followed by 20-day long Chillai-Khurd that occurs between January 30 and February 18 and a 10-days long Chillai-Bachha which is from February 19 to February 28. The smartness of the people of the region is that they also market this harsh time of the year by connecting the same with the culture and traditions and attract tourists whereas in Jammu the opportunity is lost year after year because despite pleasant weather conditions there is nobody to showcase the beauty of the region thus denting the interests of the local population.