There is no doubt that the mainstay of J&K socio-economic stability is tourism and economy of both Kashmir and Jammu provinces depend on the tourist footfall whether it because of religious tourism especially Cave Shrines of Mata Vaishno Devi in Reasi District’s holy town Katra and Baba Barfani Shri Amarnathji in Kashmir or regular visitors who come with the itinerary to have a glance of beauty of paradise on earth and the unmatchable hospitality of the people of this region. There is no doubt that the beauty of Kashmir is splendid and the successive governments in the region have laid much focus on developing the facilities out there but as far as Jammu region is concerned the natural beauty here is bountiful but the phlegmatic attitude of the past regimes has offered step motherly treatment to the region with only single Dak Bunglows in each tourist destination with handful of facilities with no provision for a tourist to book the same for stay or other conveniences. Such was the attitude of the stakeholders in the tourist destinations that people avoided to revisit these spots. Despite locals’ projection about the beauty and culture of the places situated in Jammu region things remained pathetic. Though, LG Manoj Sinha’s administration has taken some initiatives but one can say that ‘Dilli Abhi Door Hai’. Till the time the incumbent dispensation comes up with a revolutionary plan to promote tourism in big scale, the Tourism Department should do something to attract people to at least Jammu City. In this regard, the stakeholders should take a cue from their counterparts from other states of the country as all states do not have Kashmir to showcase therefore it is imperative for Jammu Tourism Department to shun the lethargy and come out with some rational initiatives to kick-start tourism in a big way without much effort. There are many ways to do the same as a simple daylong Tonga ride starting from within the walled city upto Suchetgarh border and back with small breaks in between offering snacks, etc and off course Dogri Music and cuisine is not at all a bad idea to start with. There are hundreds of similar things which can be done but for all this will to do something is a must. A musical ferry ride or steamer ride in River Chenab in Reasi or in Mansar Lake can also click like the case of Hussain Sagar Lake in Hyderabad in Telangana State where people have to wait for hours to get tickets for the same. Options are many but what is missing is will to change as for how long tourists visiting Maa Vaishno Devi’s shrine will go to Patnitop and other conventional places. Do something and do something real fast to woo tourists and uplift the socio-economic condition of Jammu region.