It is happening for the first time in the history of Jammu and Kashmir that the local people are not only allowed to give their suggestions to further enhance the working of the government but also feedback is being sought by various sections of people regarding the ongoing development schemes and welfare projects initiated by the administration. The cherry on the cake is that all these suggestions and feedbacks are not received in form of lengthy letters, which earlier used to get misplaced in the pending files and other officials documents of Government departments but now the head of the UT administration LG himself is interacting online with people and listening to their grievances and issues besides directing the concerned authorities for initiating necessary steps at that very moment. None in J&K has ever dreamt that such an interactive and people-friendly administration will be here as during past seven decades only discrimination and apathy of successive Governments were witnessed by people along with numerous other challenges. In the recent radio programme Awaam Ki Awaaz, the LG gave a patient hearing to numerous suggestions made by people, especially youth belonging to various parts of J&K. Besides welcoming the innovative and out of the box suggestions put forth by the youth, the LG also highlighted numerous initiatives launched by the administration across J&K. The Awaam Ki Awaaz programme, which has been started after taking a cue from Prime Minister Narendra Modi’s monthly interaction programmes Mann Ki Baat, is getting immensely popular among masses of J&K, who now can be observed waiting anxiously for the same. The main reason for wide-popularity of the programme among masses is that the points highlighted by them during the interaction, are not only listened to patiently but necessary measures are also taken on ground level to implement the same, thereby developing a feeling among masses that there is someone in the administration who takes care of them and is always ready to listen to their grievances. Looking at the immense response of people towards the initiative, no one can deny the fact that the Union Territory of Jammu and Kashmir is far better than the erstwhile state which was full of problems and sufferings.