Omkar Dattatray
Modi is the master strategist of the BJP and he plans and executes everything most meticulously. His planning and executing qualities are par excellence both during normal governance and also during electioneering. Since the elections to five state assemblies have been announced by the election commission and the different political parties have jumped into the election fray, the importance of Narendra Modi as a strategist becomes all the more significant. Modi has a magnetic personality and the voters are attracted towards the BJP because of his electioneering tactics. The people who are the sovereigns in our democracy are mesmerized by the articulation of Modi and his style of addressing the common people in elections through physical address and through virtual mode also and otherwise as well in normal course. It is because of these qualities of Modi that he has become the master strategist of BJP and thus he undertakes the election tours in order to impress the voters. Because of his magnetic presence the people are attracted towards the BJP and ultimately vote in favour of the BJP. His electioneering tactics makes miracles possible and even his staunch adversaries are forced to change their loyalty and switch towards the BJP and such is the attraction of his multifaceted personality that even his political rivals are forced to tow his line and they start showering and heaping praises on him and his BJP. As a master strategist, Modi believes in marketing the achievements and performances of the BJP to the people in order to attract the voters. Thus is he directing his BJP and the chief ministers of the BJP ruled states and other leaders of his party to market the performances of the BJP in the elections so that people are attracted towards the BJP and its policies and programs and in the ultimate analysis vote in its favour. It is because of his style of planning, controlling and executing that the leaders of the BJP and the chief ministers of the BJP ruled states are busy in marketing the performances and achievements of the party to attract the voters in the elections in the five state assemblies. Modi is such a planner and strategist who makes it possible to turn the election wave in favor of the BJP so that the BJP is in a position to gain political dividends in the form of gaining votes even from his detractors. It is because of this fact that he undertakes election tours in the poll bound states so that the policies and programs of the BJP are marketed to the people so that the voters are attracted towards it and ultimately vote in favor of the BJP. The people as the prospective voters are attracted towards the BJPs policies and programs because of the style of the functioning of his government and its pro poor and pro people policies and schemes. Thus is he and the leaders of the BJP and its chief ministers are busy in marketing the achievements and performances of the centre government and the BJP ruled state governments during the current elections to five state assemblies. In fact it is Modi who is going to spear head the electioneering in the five states including UP whose election is considered as the semifinal for the general elections of 2024 and therefore much significance and interest is attached to the UP elections. Modi is attaching much needed importance to the elections to five state assemblies including UP. He is directing his party leaders to give proper information and knowledge to the electorate about the policies, programs and schemes of the BJP government so that they will come to know about the functioning of the double engine governments and the benefits of such governments so that they will go to vote in favor of the BJP in elections. Again it is Modi the master strategist of the BJP who leaves no stone unturned to woo voters on the basis of the five year performance and good governance of the centre and state governments so that people in general will vote in favor of the BJP.. Thus is Modi directing the leaders of the BJP and its chief ministers to go to the people with the agendas of the party and also to market the achievements and performance of the last five years so that people will come to know about the works done for the people by the BJP governments so that people will again trust them and once again vote them to power. Modi is going to ask for votes on the plank of development, good governance, and minimum of government and maximum of governance and theme of cultural nationalism and with these themes the top strategist of the BJP will again succeed in wooing the voters. Thus the success stories of the 2014,2017 and 2019 of the BJP will be repeated in the assembly elections to five states in the year 2022 and BJP will be successful in these elections on the basis of the performance and achievements of the state governments. It is a stark reality that more than the achievements and the performances, it is the Philosophy of the marketing strategy of the Modi which is going to impress the general public and influence them to vote in favor of the BJP and in this the tall leader of the country will be successful and therefore all eyes are set on him. Modis art of speaking and articulation is going to impress the prospective voters and mesmerize them to vote in favor of the BJP which is a party with a difference. It is not hidden from the public gaze that the audience remains spell bound to the election addresses of the Modi in poll bound states and otherwise also and people are influenced to vote in favor of the BJP. So more than anything else it is the Modi-Yogi wave which is going to turn the election tide in favor of BJP and this is possible because of the election strategy and tactics of the Modi which will do wonders and turn the election wave in favor of BJP. Thus Modi has an extra ordinary role in the elections to the five states as he is banking on the marketing strategy to impress and influence the voters so that they will vote BJP to power in these states. Therefore it is the time tested marketing strategy enunciated by Modi which is going to work wonders and is certainly impressing and influencing the voters so that they cast their precious votes in favor of the BJP in spite of the stiff competition and political rivalry. Modi is the tallest leaders and the statesman not only of the BJP but of the country and people trust him and his policies and schemes and thus at the end will vote in favor of the BJP. Modi the strategist has infused the life, blood activeness and energy in the organizational structure of the BJP though it is the direct domain of the BJP president J P Nadda but still the influence of Modi is dominant being the master strategist and the rank and file of the BJP is working on the path shown by this tall leader of the BJP. Modi believes in advertising and propaganda and banks on it and likes and directs the BJP leaders and its chief ministers to use the tool of propaganda and advertisement to woo voters as after all democracy is the game of numbers. To conclude one can say that Modi is the master strategist of the BJP who is going to work wonders in the elections to the five states. BJP wave is again going to turn the election tide in its favor in five states and therefore the strategist in Modi will be successful in the end at the election battle ground due to his style of functioning and articulating.
(The author is retired Education Officer and Columnist).