The tourism potential in Jammu and Kashmir is so vast and resourceful that if exploited fully every resident of the Union Territory can become rich, but the situation on ground is pathetic because except few conventional steps the helmsmen never think beyond leaving the stakeholders lurching for even the basic facilities thus changing the mind of tourists to visit other places in the country and abroad. In this regard, a delegation of hoteliers of Katra, the base camp of cave shrine of Mata Vaishno Devi, met the concerned Deputy Commissioner, who reportedly assured them that the tourism potential will be fully explored. No doubt currently the visitors in Katra are limited due to coronavirus scare but earlier also there were number of lacunae which stopped the devotees and visitors to have a longer stay in the region because of lack of interest of the government authorities in publicizing the tourist places in the region. There is a guarantee that a large number of devotees who visit the Mata Vaishno Devi Shrine regularly year after year to pay obeisance must not be aware of any tourist destination except Patnitop in Jammu region, which is quite unfortunate because there are umpteen places in the province which are more beautiful than Patnitop but are virgin and under developed because of the lackadaisical attitude of the concerned authorities. What the Deputy Commissioner Reasi has avowed should be realized on the ground so that Jammu region gets its due share of tourism which in the long run can improve the socio-economical condition of the people and most of them will not be forced to leave the UT in search of livelihood. The local delegation rightly laid emphasis on developing the places of pilgrim/tourist interest around Katra including Dhansar Baba, Nau Devian, Sear Baba, Sula Park, Devi Ki Pindian as all these places have got the vast tourism potential and can increase the stay of the Yatris besides creating employment opportunities as well. These points are quite important and therefore the government should come up with a comprehensive plan to add all the places of tourist significance in the itinerary of devotees visiting Mata Vaishno Devi Shrine amid Trikuta Hills.