Union minister Rajeev Chandrasekhar announced that the Centre will soon notify the new IT rules to address concerns over AI-deepfakes. Chandrasekhar emphasized the government’s responsibility to ensure a safe online experience for every Indian and acknowledged the challenges and risks associated with innovation. Last year, in December, the Centre had issued an advisory to all social media platforms, to comply with the existing IT rules. The advisory had mandated that intermediaries (digital and social media platforms) communicate prohibited content specified under IT Rules.